Cofounders of Moat, Jonah and Noah Goodhart
Good morning. Here’s everything you need to know in the world of advertising today.
1. Jonah and Noah Goodhart’s investment vehicle, WGI Group, has stakes in Cheddar, Confide, and Yext. The two brothers who founded Moat, which they just sold to Oracle, have invested in other tech companies.
2. The regulatory body wants accounts on Instagram show more clearly when a post has been paid for by a brand. The FTC warned social media stars about sponsored content posts.
3. He said he would continue to be a part of the company after he retires from his position. Maurice Levy did his last earnings call as Publicis CEO.
4. Members of the Coalition for Better Ads want to get rid of the worst ad formats, such as pop-up ads or autoplaying videos with sound, according to a report from Ad Age. The advertising industry is considering adopting wide scale ad blocking.
5. The consulting company moved its media-buying account from WPP-owned MEC to IPG agency UM, according to The Drum. Accenture has a new media agency.
6. The social network started by closing down Instagress, a service that offers an automated way to gain followers. Instagram is cracking down on fake accounts.
7. The advisory firm, which was recently bought by Cannes Lions owner Ascential, wants to grow its global footprint, according to a report from Ad Age. MediaLink is beginning its expansion with the opening of a London office.
8. The Warner Bros-owned video network is following Buzzfeed, Fullscreen, and Yahoo in leaving the annual marketing event where media companies hope to sell the bulk of their ad space, according to Ad Week. Machinima is leaving the NewFronts.
9. At the center of the lawsuit is the Bose Connect app, which is meant to adjust noise cancellation. A lawsuit alleged Bose headphones are tracking what you listen to.
10. Facebook The company wants to have a working prototype of the sensor, which can turn thoughts into text, ready in 18 months. said its brain sensors are closer to reality than many think.
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